The Blog
Pyxl Insights
The latest insights on digital strategies, marketing best practices, industry trends, and more.
Ecommerce in 2023: Trends to Look Out For
Dec 29, 2022 | 5  min

Since the onset of COVID-19, there has been an increased reliance on eCommerce. It is predicted that online sales are going to reach $6.51 trillion ...   Read more

author Pramita Pramod
TRENDS
Latest Trends and Insights
10 New Year’s Resolutions for Marketing Professionals in 2023
Dec 23, 2022 | 6  min

It’s the time of year again! Time to put 2022 behind us and make waves for 2023.  New year’s resolutions are a perfect way to ...   Read more

author Laura Reyes
Where to Reach Generation Z with Marketing and Advertising
Dec 12, 2022 | 5  min

The digital natives of Generation Z are transforming marketing and advertising. In fact, Gen Z (users born after 1997) account for 40% of digital consumers. ...   Read more

author Pramita Pramod
Gen Z: Identity, Influence, and How To Market Toward Them
Dec 09, 2022 | 4  min

Let’s face it: in 2020, the world revolves around Gen Z. They are the ones setting the new standards for businesses, consumers, and marketers, and ...   Read more

author Kati Fredericksen
Top 15 Digital Marketing & Sales Strategies to Implement in 2023
Dec 08, 2022 | 7  min

2022 brought a year of change and innovation. There has been a huge change in marketing strategies for a number of businesses since the pandemic. ...   Read more

author Kati Fredericksen
Benefits of Using Interactive Video in Your Marketing & Sales Strategy
Nov 11, 2022 | 3  min

Entertaining your Audience with Video Today, 85% of users watch videos each month, making video one of the most popular forms of content. Videos catch ...   Read more

author Kati Fredericksen
3 Things To Know About Google’s Core Web Vitals
Nov 01, 2022 | 3  min

Prompted by quarantine and COVID-19, people have grown increasingly reliant on technology and websites. From working remote, virtual hangouts with friends and family, checking the ...   Read more

author Pyxl Communications
What is Account-Based Marketing?
Oct 29, 2022 | 3  min

With more than 70% of B2B marketers zoning in on account-based marketing (ABM) strategies, it’s imperative that your team have a good grasp of what ...   Read more

author Kati Fredericksen
Digital Marketing Spend Trends Post-Pandemic
Oct 03, 2022 | 3  min

The COVID-19 pandemic forever changed the way customers consume. Buyers are now putting their dollars where their trust is. Marketers have turned to digital marketing ...   Read more

author Pyxl Communications
Why Buyer Personas are Important in Higher Education Inbound Marketing
Jul 26, 2022 | 4  min

In higher education, creating buyer personas is paramount to being able to attract your ideal students and retain current students at your college or university. ...   Read more

author Pyxl Development
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