Read our breakdown of Google AdWords match types and take your AdWords knowledge to another level.

Get the Most from Google AdWords with Keyword Match Types

Consider this for a moment: your paid search account in Google AdWords is the face of your watch, the tool you use to tell time and measure marketing success. If your campaign dashboard is the face of a watch, keywords are the gears that make your paid campaigns tick in AdWords. Like cogs, keywords come […]

Continue Reading

The transition from design student to design professional comes with its unique set of challenges and blessings.

The Journey From Design Student to Professional

My plan worked. After going through the process of sending out job applications, perfecting my portfolio, and giving myself mock interviews, I actually convinced someone to hire me. Yes! This is what all passionate design students dream of – an opportunity to be creative and design for a living. But on my first day of […]

Continue Reading

For healthcare companies, an updated website is crucial.

5 Reasons to Redesign Your Healthcare Website in 2017

No matter what industry you are in, it’s important to have an updated website – it’s the face of your company! Plus, your website is how your potential customers learn about your company and how current customers interact with your company. However, if we had to choose one industry in particular where it is imperative […]

Continue Reading

Are Your Customers That into You?

Like vs. Love – Are Your Customers That into You?

Love is in the air: Valentine’s Day is here. Today we’re surrounded by heart shaped candies, flowers and romantic gestures. With that in mind, relationships are crucial every day of the year, not just today. So how do you know if your customers just like you, or if they love you? Fear not, there are […]

Continue Reading

taming-the-beast-blog-header

Taming the Beast: Handling Negative Feedback on Social Media

Just about every industry is susceptible to receiving negative feedback on social media. Whether it’s in the form of a one-star review, an unexpected Twitter rant, or a snarky comment left neatly beneath your recent Facebook post, no one is immune. In fact, it should be expected. According to J.D. Power and Associates, 67% of […]

Continue Reading

Trending Tuesday

Trending Tuesday: Snapchat is Ready to Pay and Play

I bet you thought the Trending Tuesday Pyxlites wouldn’t even stop to wipe the queso off our faces before telling you what we loved (and hated) about the Super Bowl commercials. You assumed wrong, my friends. We’re going to leave the Monday Tuesday Morning Quarterbacking to the ad experts while we step back to the […]

Continue Reading

Trending Tuesday

Trending Tuesday: Technology Continues to Make Our Lives Better

Happy Trending Tuesday! This week, we’re focusing on breakthroughs in technology that could help make our lives easier, including an attempt at a world record-setting rocket launch, life-changing artificial intelligence and hummingbird-inspired wind turbines. Out of This Word Record Breaking (literally) The Indian Space Research Organization (ISRO) is attempting to launch 104 satellites on a […]

Continue Reading