Email Marketing Illustration

Email Marketing Like The King

Whenever I hear the phrase, “Less Is More” I think of the great B.B. King. His approach to playing the blues was that the space between the notes was just as important as the notes themselves. This level of insight cemented his legacy as one of the genre’s most celebrated artists, but as many in […]

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Robert Birkhead

Meet Pyxl Nashville’s Managing Director, Robert Birkhead

Robert Birkhead feels right at home in the Music City. He grew up there, so that part makes perfect sense. But, the comfort continues with his new role as the Pyxl Nashville managing director. By most standards, being tasked with growing a digital marketing agency’s presence in a city of nearly 1.8 million people should […]

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Trending Tuesday

Trending Tuesday: The State of Inbound Marketing

Careful, hot off the press: Hubspot just released their annual report on the state of inbound marketing, leaving us with a slew of data and helpful insights to digest. We’ve scoured through the report to bring you the most pertinent information. In this week’s edition of Trending Tuesday, we will dive into the key takeaways […]

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Unified Branding

Creating a Unified Digital Marketing Brand

Branding is one of those marketing concepts that can be hard to grasp. First and foremost, it’s important to recognize what branding is. Branding represents the value (perceived or otherwise) of your product or service. When someone thinks about your organization, your brand encapsulates how people feel about your products and services. After your marketing […]

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LinkedIn Match Audiences

Breaking Down LinkedIn’s New Custom Ad Targeting Features

LinkedIn may be a little late to the custom ad targeting party, but they’re showing up in a big way. As the world’s largest social media network for professionals, LinkedIn has become the go-to for networkers, job seekers and just about every other work-related social networking activity. Though a bit behind Facebook and Twitter, LinkedIn […]

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Trending Tuesday

Trending Tuesday: Apple Watch’s New Lease on Life

Depending on who you ask, Apple Watch sales have recently declined because consumers are either waiting for a new model…or it just isn’t as cool and want-worthy as we all thought when it was announced. Regardless, just when we thought the watch had lost its luster and needed to be wound up, Apple proved its significance […]

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If your company or organization doesn’t have a mobile app, then it’s time to consider creating one.

App’d Up: 3 Reasons to Develop an App for Your Business

If your company or organization doesn’t have a mobile app, then it’s time to consider creating one. As smartphone and tablet usage continues to skyrocket, it’s not only necessary to have a responsive or mobile-friendly website, but it’s also important to take your mobile presence a step further by solidifying your standing with an app. […]

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Trending Tuesday

Trending Tuesday: Time to Travel

Now that winter is in the rearview mirror and spring is inching closer to saying sayonara, we’re focusing this Trending Tuesday on summer, the unofficial season of going places. Before you pack the swimsuit and sunscreen, we’ve got to warn you that this isn’t traveling in the traditional sense. We’re talking Apple acquisitions, Facebook’s exploration […]

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From bold, beautiful photography to auto-play videos, the hero area has become the starting point for engaging visitors.

Thinking Outside the Website Design Box

Much like meeting someone for the first time, when a new user lands on your site, their first impression can play a huge part in whether that person will come back for another visit. From the largest elements of the site, right down to the smallest details, everything plays a part in the user experience. In recent […]

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Trending Tuesday

Trending Tuesday: Today We Gather to Say Goodbye to Yik Yak

This weekend, college campuses across the country breathed a collective sigh of relief as Yik Yak announced it would be shutting down. Once valued at $400 million (and only three years old), the anonymous social media app allowed American college students to secretly chat gossip with the 500 users closest to them, courtesy of GPS. […]

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