Trending Tuesday: Calling on Pepsi
This week, the digital world was rocked by some huge mergers, yet another stream on Facebook and beverage companies galore. Find out all the details in this edition of Trending Tuesday!
Normally, if a Pepsi leaks, things gets very sticky. This week, Pepsi is involved in a very different kind of leak. We’re talking about a rumor that Pepsi will be releasing a smartphone in China. The Pepsi P1, or so it’s rumored to be named, is not the fastest nor the most advanced phone, but that’s no surprise since it’s backed by a beverage company. The phone is said to have a 5.5-inch screen, 2GB of RAM, 16GB of storage and will go for around $200. Pepsi’s logo will be all over the phone and a Pepsi app will most likely be automatically installed. Why Pepsi is making the jump into the overly saturated Chinese smartphone market is hard to say, but Pepsi is no stranger to seemingly silly marketing techniques. If we heard through the grapevine correctly, we’ll know more about this odd move on October 20.
Coffee, Coffee, Coffee
In today’s world, there’s no shortage of gimmicky products that claim to magically fix all of your beverage issues. However, the one I’m about to talk about could fix all of mine in one go. Sippy is an on-the-go espresso maker that’s small enough to fit in a cup holder – it could truly be life changing for everyone who suffers from a thin wallet due to frequent trips to the local coffee shop. The thin, sleek canister hides a small CO2 canister and works with commonly used espresso capsules, eliminating the need for a huge bulky espresso machine. Today, you’ll pay $2 for every foamy cup of heaven you buy, or over $100 for a stationary espresso machine to make your own. Sippy is $200, and you can make coffee on the side of a mountain or at your desk – whichever is more exciting to you. Sippy’s kickstarter page says that we’ll have to continue to visit our neighborhood coffee chains to get our café mocha choco-lattes until June of 2016.
Shopping on Facebook
As inbound marketers, we know that interrupting a user’s experience can be a major roadblock in the customer journey, and Facebook seems to have finally figured this out, as well. Facebook is testing a new dedicated feed for the 50% of people who are going to Facebook looking to shop. When these people use Facebook, they’re already expecting to browse. For retailers who don’t yet have a large mobile presence, this may be a good way to take advantage of the huge number of people on mobile devices. As of right now, the shopping section is only available for a select number of people and is well hidden deep within the navigation of the app, which could become an issue. This new shopping feed, along with new immersive ads (“Canvas”) and a buy button may pave the way for Facebook to become the next big thing in shopping apps.
Ten years ago, Etsy stepped into a landscape of huge online retailers and offered something new and exciting to consumers everywhere – vintage, handmade and repurposed products. Now, Amazon is looking to reach those who are looking for more unique, handmade items. Amazon Handmade is a new section of the Amazon website that gives “artisans” and crafters a place on a site with an enormous audience. A few days prior to the launch, Amazon sent out invitations via email to their huge customer base. This has many sellers excited to take advantage of Amazon’s audience and Prime shipping options.
3D printing has been all over the Internet for some time, but it had yet to find a gap in the market to make a big impact until this past week. A startup called Open Bionics is looking make kids with missing limbs part superhero. Powered by a 3D printer, the prosthetic arms are designed around Ironman’s arm, Elsa’s gloves, and a lightsaber from Star Wars. These aren’t the first heroic limbs that have been produced, but they’re the first that will be available for purchase. Today, prosthetic limbs cost thousands of dollars, so the $500 price point will be a welcome, affordable solution for many parents and will help kids feel better about their disabilities.
Dell and EMC Merge
EMC isn’t exactly a household name, but the cloud storage company was part of one of the largest mergers of all time this past week. Dell purchased EMC hoping to create a more-well rounded spread of solutions, expand their business offerings and follow the market into the mobile-based world of technology. If Dell completes the acquisition of EMC for $67 billion, they will own the market share in storage.