Pyxl Conquers ProNova Solutions’ 30-Day Marketing Challenge

Jan 15, 2013 | 2  min
author Bonnie Horner
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Knoxville, Tenn. – Jan. 15, 2013 — Digital marketing firm Pyxl announced today the launch of branding elements and a website for ProNova Solutions, an innovative, new proton therapy manufacturing company founded by the leaders of CTI Molecular Imaging — acquired by Siemens Medical Solutions for $1 billion in 2005.

ProNova is dedicated to making proton therapy accessible to more cancer patients and physicians through an innovative proton therapy treatment unit, the SC360. Gearing up to showcase this no-compromise, cutting-edge technology at an upcoming major industry event, ProNova’s team approached Pyxl with a 30-day challenge: create a brand, web presence and marketing collateral to generate awareness and educate radiation oncologists and hospital managers about these new developments in cancer treatment.

Within 30 days, Pyxl created and launched ProNova’s brand and brand messaging, as well as a responsive website, an animated 3 minute video and marketing collateral.

“Pyxl has gone the extra mile and dedicated time to thoroughly understand and help us effectively connect with our target audience,” said Michael Bozeman, vice president of sales and marketing for ProNova. “The Pyxl team was able to bring our brand to life, perfectly illustrating who we are, our progression and mission. They helped us develop a precise digital strategy to meet specific company goals and objectives. Pyxl exceeded our expectations; they get it right the first time, and when you are tight on time this is extremely important.”

Pyxl conquered ProNova’s 30-day challenge by creating a strong brand platform, an effective web presence and efficient marketing collateral that equipped ProNova not only for its official public launch, but also to meet its future marketing needs and drive continued awareness.

By maximizing its marketing efforts, ProNova reinforced its commitment to inform potential customers about the SC360 and the advancements it’s making in cancer treatment. Today, Pyxl continues to help ProNova build awareness around this revolutionary new product through digital marketing.

“We are thrilled to be chosen by a company as innovative as ProNova,” said Josh Phillips, president of Pyxl. “Our team thoroughly enjoyed working with ProNova’s team to create and deliver a strong digital brand to bring their vision to fruition, and we’re excited to continue to help grow the ProNova brand and business.”

To learn more about ProNova and see the brand and site designed and developed by Pyxl, visit www.pronovasolutions.com.

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Updated: Apr 13, 2022

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