The Blog
Pyxl Insights
The latest insights on digital strategies, marketing best practices, industry trends, and more.
Top Marketing Software to Incorporate Into Your 2023 Strategy
Dec 15, 2022 | 8  min

In the year 2022, businesses continued to shift focus to digital marketing instead of traditional methods and are using a multitude of various digital tactics ...   Read more

author Laura Reyes
TECHNOLOGY
Latest Trends and Insights
Top 15 Digital Marketing & Sales Strategies to Implement in 2023
Dec 08, 2022 | 7  min

2022 brought a year of change and innovation. There has been a huge change in marketing strategies for a number of businesses since the pandemic. ...   Read more

author Kati Fredericksen
Benefits of Using Interactive Video in Your Marketing & Sales Strategy
Nov 11, 2022 | 3  min

Entertaining your Audience with Video Today, 85% of users watch videos each month, making video one of the most popular forms of content. Videos catch ...   Read more

author Kati Fredericksen
3 Things To Know About Google’s Core Web Vitals
Nov 01, 2022 | 3  min

Prompted by quarantine and COVID-19, people have grown increasingly reliant on technology and websites. From working remote, virtual hangouts with friends and family, checking the ...   Read more

author Pyxl Communications
Why Buyer Personas are Important in Higher Education Inbound Marketing
Jul 26, 2022 | 4  min

In higher education, creating buyer personas is paramount to being able to attract your ideal students and retain current students at your college or university. ...   Read more

author Pyxl Development
Mobile-Friendly: A Search Ranking Signal
Jul 16, 2022 | 2  min

Don’t say we didn’t warn you!  Google began including a mobile-friendly designation to indicate which sites were optimized for mobile devices. “Mobile-friendly” is an official factor ...   Read more

author Pyxl Development
How to Map Content to the Buyer’s Journey
Jul 14, 2022 | 4  min

Inbound marketing is all about showing the right content to the right people at the right time. Emphasis on the right content. Did you know ...   Read more

author Pyxl Development
The Difference Between Alpha and Beta Testing
Jun 08, 2022 | 3  min

How to assess the two and why they matter. Let’s say you’ve just completed designing a website. Congratulations! But before starting any inbound marketing strategies ...   Read more

author Kati Fredericksen
Local Search Tips for Healthcare Organizations
May 24, 2022 | 2  min

As more and more people turn to online sources in their search for medical treatment, it’s becoming critical that your hospital or medical practice can ...   Read more

author Pyxl Development
How to Leverage Search Engine Marketing to Increase Leads & Brand Awareness
May 16, 2022 | 4  min

Search Engine Marketing, or SEM, has become a buzzword in digital marketing. SEM can range from simple to complex, depending upon your industry and what ...   Read more

author Pyxl Development
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