The digital natives of Generation Z are transforming marketing and advertising. In fact, Gen Z (users born after 1997) account for 40% of digital consumers. ... Read more
Pramita Pramod2022 brought a year of change and innovation. There has been a huge change in marketing strategies for a number of businesses since the pandemic. ... Read more
Kati FredericksenWith more than half of the world using social media, businesses are understanding the need to utilize social media as part of their digital strategy ... Read more
Kati FredericksenIn the world of marketing, you may have heard the words SEO, SEM, PPC, and Google Ads being thrown about. With so many acronyms it ... Read more
Pramita PramodOne of the most common questions we get asked in regards to social media at Pyxl is, “Are those results good?” It’s a fair question. ... Read more
Bonnie HornerIt seems like every week there’s a new, exciting feature unveiled for social media platforms. Between live broadcasting and customer service-focused options to augmented reality ... Read more
Bonnie HornerA conversion happens when a visitor to your website completes a desired action. In other words, it is when a customer undertakes a certain action ... Read more
Pramita PramodIt’s true that organic social media is a cost-effective marketing strategy, but it’s difficult to reach a large audience exclusively through organic means. Because of ... Read more
Pramita PramodPay-per-click (PPC) is a type of digital advertising in which an advertiser pays only when users click on their advertisements. This form of advertising is ... Read more
Pramita PramodWhen it comes to paid media, there are so many different channels, platforms, and goals to consider to ensure you’re spending the right time and ... Read more
Pramita Pramod