Book Recommendations for Mark Zuckerberg
Here at Pyxl, we read. A lot.
We were pretty excited when we heard that Mark Zuckerberg was starting a book club. This has all the markings of being the biggest book club in the world and we’re betting his social clout will guarantee more book sales than the grand dame of book clubs, Oprah Winfrey.
Zuckerberg’s ambition is pretty big—read a new book every two weeks throughout 2015. That’s a lot of books. To help him out, we’ve put together our top 10 picks for books that Mark should add to his list.
1. Inbound Marketing: Attract, Engage, and Delight Customers Online by Brian Halligan and Dharmesh Shah
This book provides a rich overview of what we’re all about here at Pyxl—creating digital experiences that engage audiences, drive leads and grow businesses.
2. Good to Great: Why Some Companies Make the Leap…and Others Don’t by Jim Collins
A business classic on why certain companies exceed expectations. (Hint, a lot of it has to do with great leaders and how they embrace the changing tides of technology)
3. Dataclysm: Who We Are (When We Think No One’s Looking) by Christian Rudder
This is a fascinating look at what our online lives reveal about us and how our online actions—such as what we ‘like’ on Facebook—can predict our real world values.
4. Digital Destiny: How the New Age of Data Will Transform the Way We Work, Live, and Communicate by Shawn DuBravac
This book hit bookshelves today and it’s all about how the “The Internet of Things” is transforming our lives. DuBravac posits that the future of technology and wearable devices means that some of the world’s most pressing problems will finally be solved. Goodbye, world hunger. Hello, world peace. A little too good to be true, but we like the idea!
5. Jab, Jab, Jab Right Hook by Gary Vaynerchuk
Gary Vaynerchuk is our go-to social industry specialist. His new book is a must-read guide to implementing un-obnoxious social media strategies that actually work.
6. Drive by Daniel Pink
This is our Pyxlites’ book club pick for January. It’s all about what motivates us as individuals and how we can use that knowledge in our personal and work lives.
7. Spin Sucks by Gini Dietrich
Nobody likes feeling like they are being marketed to. Instead, we want engaging, honest, authentic interaction with companies. This book is right in line with our mission here at Pyxl – to provide transparent, collaborative experiences without pretense.
8. Don’t Make Me Think: A Common Sense Approach to Usability by Steve Krug
An oldie but goodie, it’s one of the most-read books about web usability. Krug details user interface and user experience – how designing web hierarchy around peoples’ natural reading habits makes websites increasingly simple to navigate.
9. A Smile in the Mind: Witty Thinking in Graphic Design by Beryl McAlhone and David Stuart
This book is an homage to the witty, beautiful and entertaining in graphic design. It’s based on the idea that interacting mentally with graphic design will make it stick in your memory longer.
10. Delivering Happiness by Tony Hsieh
Written by the founder of Zappos, this one looks at what it takes to make people happy. We have found this extremely helpful because we don’t just want our clients to have a good experience with us, we want it to be exceptional.
What would you add to the list? If you like the way we think and want to learn more about inbound marketing, contact us. We’d love to hear from you (that includes you, too, Mark).
Image Credit: WhyDev