Pyxl Hired by Knoxville Challenger to Handle Event Marketing

Knoxville, Tenn. - September 17, 2009 - Knoxville-based marketing services firm, Pyxl, announced today it has been selected by the Knoxville Challenger, presented by Pilot Oil Corporation, to handle all aspects of the marketing plan surrounding the USTA Pro Circuit event.

Pyxl has been hired to handle all strategy consulting, graphic design, web design and development, public relations and social media for the Knoxville Challenger. This dynamic program is designed to promote attendance at the event and has already helped the Sponsorship Committee to meet and exceed sponsorship goals. To date, $135,000 has been raised, which is $85,000 above the committee's original goal.

"Although the event is still months away, we've been very pleased with the marketing help Pyxl has given us. The team has helped us to greatly exceed our sponsorship goals, and I am confident that this year's Knoxville Challenger will be the best event yet," said Howard Z. Blum, Tournament Director.

The Knoxville Challenger is a 6-day tennis event to be held November 9-14, 2009 at the Goodfriend Indoor Tennis Center at the University of Tennessee. This USTA Pro Circuit event was designed for rising stars and has a proven track record of drawing the new wave of top tennis athletes. Past participants include Andre Agassi, Leyton Hewitt and Andy Roddick.

"We are thrilled that the Knoxville Challenger team has selected Pyxl to handle all marketing initiatives. We are excited to be involved with a USTA event that benefits a great cause like The Helen Ross McNabb Center and the greater Knoxville community," said Josh Phillips, President of Pyxl. Phillips also assists with Tournament Planning Committee meetings to ensure the Knoxville Challenger has the most professional marketing material available.

All proceeds from the event will benefit The Helen Ross McNabb Center, which continues to provide quality and compassionate mental health care, addiction and recovery and social services to those in need within the Knoxville community. Additionally, the Challenger will honor the late Harry Stowers, whose life, work, commitment and passion for The Helen Ross McNabb Center were all of significant benefit to the entire community.

For more information about the work Pyxl has done for the Knoxville Challenger to date, read a case study.

About Pyxl, Inc.

Founded in 2000, Pyxl, Inc. (formerly Image Communications, Inc.) specializes in delivering high-quality online marketing services in the areas of strategy, online branding, campaign management, social media, public relations, graphic design and web development. Pyxl combines business expertise with award-winning creative genius to deliver marketing solutions that produce results. Contact Pyxl at 865-690-5551 or visit www.thinkpyxl.com for more information.

Media Contact:

Nicole VanScoten

nvanscoten@thinkpyxl.com

865.690.5551 x107