We're experts at crafting effective online marketing campaigns and tools that allow results to be tracked from start to finish. Let's face it - with over 70% of the population using the Internet for everything from research and shopping to socializing and connecting online - companies today need to effectively focus their marketing dollars online to better reach this increasingly important market segment. Whether it is online strategy, marketing, campaign management, social media, public relations, digital design or development, we have a team with a track record of creating highly successful projects in an efficient way.
We call it expertise because it is what we're best at. We are seasoned experts in combining sound marketing strategy with innovative web technology to successfully help our customers with online branding, campaign management, public relations, social networking, graphic design and web development. Don't just take our word for it, click around to learn more about some of the great work we've been doing lately.
We understand that good marketing begins with a great strategy that aligns your business goals with your marketing initiatives. We know how to create a long-term plan for the long-term success of your business and we do it based around the philosophy that business can be done better online using new approaches that are vastly more measurable than anything before - we design plans to bring clarity to the black box of marketing.
Our strategy team will work with you to reexamine your approach to the market and help you identify ways in which you can efficiently approach your target market. In order to make sure you are positioned to achieve the results you want, we create a strategy that utilizes our expertise in online marketing to help you create the plan to achieve the results you want. We are a new brand of marketing services firm based solely on achieving measurable results for our customers.
Developing a successful marketing campaign requires careful planning matched with proven techniques. We provide the expertise to develop, optimize, execute and evaluate your marketing campaigns - from beginning to end, all at a fraction of the cost of maintaining an in-house marketing team. It all begins with our consultative approach, during which we work with you to build a timeline of activities and specific messaging. From there, we fully manage the campaign - from design to reporting - which lets you focus on other parts of your business as you use us as a flexible on-demand provider to free up your resources and achieve better results. At Pyxl, we know how to get the right message to the right person at the right time to ensure the highest response rates.
Don't take our word for it, take a look at what we did for CorasWorks.
In an over-saturated market, having an unforgettable brand can be your biggest business asset. As we all know, standing out against the competition is important, and having a powerful online brand adds legitimacy to your business and can help you differentiate your company from the rest.
We understand how to build an irreplaceable brand - from producing corporate identities, design templates and other tools, to maintaining your brand online via targeted email campaigns, interactive content and social media support - all while increasing marketing results and helping you to meet your business goals.
Want to see an example of an online brand we designed and launched? Take a look at what we did for Carpathia Hosting and Citrix Systems' InstantOn enterprise cloud solution.
Long gone are the days of traditional public relations. In today's PR 2.0 world, a company's "publics" mean more than just the media gatekeepers, and have expanded to include the likes of journalists, bloggers, consumers, employees, investors and more. PR is all about relationships with key audiences, and Pyxl's PR team seeks to build and foster these important relationships, ensuring positive perceptions and real results.
Everything we do is geared toward making sure the public perception of your brand is correct and positive - because your brand reputation is your biggest asset.
Pyxl makes it easy to utilize the power of public relations -- from setting up and maintaining our clients' online newsrooms and distribution channels, to pitching different media, to event planning, and everything in between. Our team takes a very unique, social media-centric approach to public relations and integrates this activity in with your goals, objectives and other marketing outreach. So if you need to reach the biggest influencers in your industry, to plan an event or drop a social media release, let us take care of everything and help you use PR to help your company meet its goals.
In today's Web 2.0 world, your customers expect to develop a more personal and interactive relationship with your organization. But while many companies are rushing to use Facebook, Twitter and the other options, we take a focused, results driven approach that is less about keeping up with the market and more about using new technology to help you achieve your goals.
Whether you are looking to shape public opinion about your product or create a positive awareness campaign targeted to your users online, social media provides an opportunity to speak directly to your consumer base and increase the number of impressions you make on your audience.
With more than four in five people going online to socialize, it's important for your brand to be a part of the conversation. However, we understand most companies don't have the resources to devote to a full time social media specialist. For companies like this, Pyxl can provide professional support for a flexible budget. From social media strategy to account setup, management, consulting, brand monitoring, analysis and tracking, our team can work with you as much or as little as you need, proving to be an invaluable resource for your online presence.
Through social mediums like Twitter, Facebook and YouTube, on blogs and forums, through pay-per-click advertising and on social news and bookmarking sites, we'll help you form valuable relationships with your current and potential customers and help increase traffic to your online properties. You can be sure if the next big new medium comes out - you'll be the first to know.
For more information, check out a case study about our Help Us Name Us project.
Our creative and technical team is the one that turns our campaign plans into reality. Where would our business expertise be without the award-winning creative genius required to deliver the message? With our focus on digital methodology, you can be sure that our projects are designed and developed to give the best user experience. We focus on creating end products that are cost effective and delivered on time. And did we mention that our own website design and development recently won a Gold ADDY award? Need more proof? See the design and development work we did for the Consumer Electronics Show.
One of the best ways to present your message or product to your audience is through effective design. We know that there are many talented designers out there, but we believe our design team is the best at creating visual elements that are in line with your business goals and designed to build your brand.
We work to make sure that the visual representation of you and your business is designed to highlight your strengths and communicate the right message to your target audience.
Having an online presence is one of the most important aspects of building a brand. Today, a company without a website loses credibility and sales. But just having a site is not enough - a poorly developed and designed site can cause more damage than not having one at all.
We understand the complexity of web development and can help you achieve marketing success by building you a site that balances technology and design with an effective user experience that meets your business needs, on time and on budget. From creating microsites to custom developed websites, to integrating ecommerce functionality and everything in between, our development team can develop a site suited to meet your unique needs.
And did we mention we can make it optimized for mobile devices too?
With 234 million Americans using mobile devices, it's becoming increasingly more important to reach your audience where they are - on their iPhones, Androids, Blackberries, Palms and more. Pyxl understands mobile - from developing a mobile version of your website to building a fully-functional mobile application, and everything in between. We can help you expand into the mobile era.
In an average month, 31.1% of U.S. mobile subscribers (or about 73 million people) used their phone's browser to surf the web. And while two-thirds of mobile devices worldwide have web capabilities, the mobile web does not operate like the classic web. Instead, many devices offer minimal browsers which struggle to render standard web pages.
Even for the 45.4 million people in the U.S. who use smartphones with full browsers, viewing content can be difficult. It's essential for companies to adapt web content to work across specific mobile devices and develop mobile versions of their websites.
We understand the mobile web and the complexities in designing and developing for it and can help you make your website mobile. Take a look at what we did for Carpathia Hosting.
Looking to build a mobile application? With 29.8% of the U.S. mobile audience (or about 70 million) using their mobile devices to download and use apps, there is a unique opportunity for businesses to provide value to their customer base. From improving customer engagement and brand awareness to potentially driving new revenue, a mobile app can be of benefit to many businesses.
But how do you create one? From strategy all the way to design and development, we understand that no two platforms are alike - our team has experience with iPhone, Android and Blackberry - enabling you to reach your market on the phones they use.
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