Data Analysis Not Just for Mathematicians

PR’s main objective is to establish and maintain relationships with various publics, maximize resources and demonstrate value. So how exactly are we supposed to measure that? PR is more than just collecting press clippings and handing a number to clients. The steady transition of social media channels into public relations efforts requires the knowledge of social media measurement…

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5 Reasons to Start a Company e-Newsletter

Did you hear? Pyxl has a monthly e-newsletter now (hint: you can sign up for it over there on the right column). I know, I know, email marketing isn’t a new thing, and in fact, I often hate the way some companies do it. However, I’m still a firm believer that done right (and in a completely non-spammy way), an email newsletter can be a valuable asset to your online marketing initiatives.

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Growing a Company – Despite the Economy

I’m writing this post to touch on why I think a digital marketing firm like Pyxl was able to achieve so much growth in such a short period of time, despite the current economic malaise. In an attempt to help companies like ours see the same kind of success as we have this year, I’ve taken some time to reflect on what we’ve seen while dealing with both B2B and B2C customers and have compiled these 4 tips of good business practice. I think these can be adapted for any industry, not just marketing.

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We’re Working with Half Off Depot!

If you’re a savvy shopper like us, you’ve surely heard of Half Off Depot, the social commerce site that offers discounts from 50-90% off to the best shops, restaurants, bars, attractions and events in each of the 30 cities it serves. Well today, the whole Pyxl team is excited to announce that we’re going to be helping Half Off Depot continue on its path of growth by delivering integrated design, development, public relations and social media services…

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Using Google Alerts in Public Relations

One of the most important qualities a public relations practitioner should have is the ability to listen and listen well. In fact, half of the work that goes into PR is listening and monitoring! After all, PR isn’t about shouting out your message to the world anymore. It’s about engaging with your target audience, so listening is the first step.

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The Future of PR & Social Media

With the rise of social media, the field of public relations has taken some drastic changes. While I officially came into the field right around the same time social media exploded, I can still see some major differences between what I was taught in school and at internships, compared to how I function now as Pyxl’s PR specialist.

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What To Do When Writer’s Block Strikes

We’ve all been there – your deadline is approaching and you stare at your blank screen hoping that the words will magically appear. Panic sets in and you become increasingly discouraged and frustrated. You have been bitten by the notorious Writer’s Block bug. Have no fear; there are several ways that you can overtake this pesky critter…

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5 Tips for Better Blogger Relations

I’ve always been a fan of adding blogger outreach to a public relations plan, and lately, it seems that more and more companies are really seeing the value in it. After all, you have to go where your customers are, and that’s not always the mainstream media! As trusted sources of information in many niche markets, bloggers should not be ruled out when you’re looking to spread your message. They often have more influence than you realize…

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Advice from a Student in Public Relations

The following is a post from Pyxl’s current public relations intern, Kelly Steffen. Going into my senior year of college, I decided to take some time and reflect on what I’ve learned and how I can use it to enhance my upcoming career in public relations. One thing I thought about was college courses—does college really prepare you for your desired career?

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Headline Writing for the Social Web

I remember my journalism editing class in college very well, particularly when it came to writing article headlines. We’d be given font and type-size requirements, along with the size of the article in print. Then, we’d have to formulate some cleaver, semi-poetic headline that fit perfectly into the designated space. Now that I’m in the professional world, working at a digital marketing firm and writing headlines for the web, some things have changed. Whether you’re writing a blog post or a press release, there are a few key things to…

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