Pin This – 6 Tools to Measure Pinterest Analytics
So you’ve decided to create a Pinterest account for your company. It’s a great idea for most, as it offers a unique sharing experience for users and/or customers, not to mention it’s highly addictive! Pinterest has quickly grown to become one of the top social media platforms out there today, among other big players like Facebook, LinkedIn and Twitter. While Pinterest is fun and addicting on its own, the real advantage for businesses comes from the volume of referral traffic to outside sources and the expansion of their visual marketing. Forty-seven percent of U.S. online consumers have made a purchase based on recommendations from Pinterest.
But once you create your Pinterest account, how do you find out if it’s really working for your company? How do you know if you’re reaching your intended audience? I’ve put together a list of some key analytics tools, specifically for Pinterest, to help businesses get the most out of their Pinterest account.
“We build tools to help you understand activity, measure impact, and gauge success.” PinReach is among one of the few Pinterest analytics tools that, not only gives you insight into activity on the site, but also actually measures your influence based on a series of social attributes. For example, an increase in the number of members and followers who re-pin and like your content, and of course increasing the number of followers you have, will boost your social influence. This is then translated into a score out of a possible 100 points total.
PinReach allows users to view easy-to-read charts with stats on boards, specific pins, likes and can even let users see whom their most influential followers are. Did I mention you can signup instantly, and it’s free?
Pinpuff is very similar to PinReach in that it gives users a “Pinfluence” score based on followers, following, likes, pins, repins, boards and overall reach, which is translated into a score out of 100. The main difference between the two is that Pinpuff assigns a monetary value to each pin, a service not yet available as Pinpuff is working to improve its algorithm.
When the monetary value feature is launched, it will provide brands with a monetary value for each pin they post based on the pages to which the pins are linked. For instance, if a business has a pin connected to a sales-focused landing page, there will be a monetary value associated with the pin, which will increase as the pin is shared by consumers. It serves as a way to calculate the potential value of a pin.
Pinpuff is free and easy to sign up for. Once you have an account you can then sign up for PinPerks, which are exclusive gifts, invites, subscriptions or goodies that you earn based on your influence on Pinterest. Pinpuff also offers access to all of the key Pinterest analytics provided by its competitors.
Pinfluencer makes it super easy to connect with brand advocates and get actionable insight to help measure and improve Pinterest ROI. It is a platform with a full range of services that reveal deep website, Pinterest profile, competitive and content research insights. You can see real-time trends of your products as they are pinned and repinned.
When a brand signs up, it has full access to all its competitors’ data; their engaged pinners, influential pinners, their popular pins and boards. Pinfluencer tracks category-based popular pins, pinners and boards, which helps brands start their presence on Pinterest. It also tracks and scores brand specific influence. The influence score suggests viral potential of the user when that user pins brand content, making it very specific and relevant. This is one advanced marketing and analytics solution for Pinterest, measuring trending pins and boards to quantify brand engagement and grow pins and followers.
Most marketers/business owners are familiar with Google Analytics. While it doesn’t let you directly measure your Pinterest account (i.e your most poplar pins, how many likes you’ve received, etc.), you can track pages (“pins”) to see the activity from Pinterest to your website. You can use different reports and filters to show specifics from Pinterest, like, conversion rates directly from Pinterest, how many pages an individual has viewed, whether a person has been to your page before, whether they bounced, etc.
If you want to get the most out of your Pinterest account, increase your visual marketing and effectively reach your target audience you need effective analytic tools to measure these efforts. Regardless of which analytics tool you choose any of these six options are a great place to start!
Have you used any of these Pinterest analytics tools? If so which one and how has it worked for you? If not, which one do you plan on using?