The Blog
Pyxl Insights
The latest insights on digital strategies, marketing best practices, industry trends, and more.
Paid Search Do’s and Dont’s
Jun 27, 2022 | 3  min

Paid advertising is a complex beast, with tons of rules, approaches, and “gurus.” There’s a lot of terrible paid search advice out there and many ...   Read more

author Allegra Korver
STRATEGY
Latest Trends and Insights
Get the Most from Google AdWords with Keyword Match Types
Jun 27, 2022 | 4  min

Consider this for a moment: your paid search account in Google AdWords is the face of your watch, the tool you use to tell time ...   Read more

author Pyxl Development
How to Organize Your Assets in HubSpot
Jun 23, 2022 | 3  min

With a CRM like HubSpot, you can easily manage your relationships with your customers, organize your contact information and assets across teams, and report on ...   Read more

author Pramita Pramod
Tips For Analyzing Social Media Ad Performance
Jun 20, 2022 | 4  min

One of the most common questions we get asked in regards to social media at Pyxl is, “Are those results good?” It’s a fair question. ...   Read more

author Allegra Korver
The Difference Between Alpha and Beta Testing
Jun 08, 2022 | 3  min

How to assess the two and why they matter. Let’s say you’ve just completed designing a website. Congratulations! But before starting any inbound marketing strategies ...   Read more

author Kati Fredericksen
Stand Out in Today’s Email Inbox
May 18, 2022 | 5  min

With the right list, anyone can get into consumers’ inboxes. But, in today’s world where consumers are inundated with seemingly endless subscriptions and promotions, being ...   Read more

author Pyxl Development
How to Leverage Search Engine Marketing to Increase Leads & Brand Awareness
May 16, 2022 | 4  min

Search Engine Marketing, or SEM, has become a buzzword in digital marketing. SEM can range from simple to complex, depending upon your industry and what ...   Read more

author Pyxl Development
What is HubSpot Onboarding?
May 13, 2022 | 3  min

With over 56,500 total customers in over 100 countries, HubSpot is quickly becoming the leading growth platform for marketers. Marketing Hub allows all your tools ...   Read more

author Kalleigh Kaiser
Scale Your Multiple Branded Business With One CRM Using HubSpot ‘Business Units’
Apr 28, 2022 | 4  min

Customer relationship management (CRM) platforms are used by most businesses to manage and maintain their contact databases, retain and acquire clients, and streamline business efforts. ...   Read more

author Pramita Pramod
Buyer Personas for Healthcare Digital Marketing
Apr 19, 2022 | 3  min

In the realm of healthcare digital marketing, it’s incredibly important to define your “healthcare buyer personas” before diving headfirst into a full-fledged digital or inbound ...   Read more

author Pyxl Development
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