The Blog
Pyxl Insights
The latest insights on digital strategies, marketing best practices, industry trends, and more.
Rebranding: Achieving Successful Employee Buy-In During Your Transition
May 22, 2024 | 4  min

75% of organizations have undergone a rebrand since 2020, reflecting the rapid evolution of market demands. As companies navigate transformation and rebranding efforts, securing employee ...   Read more

author Pyxl Engineering
MARKETING
Latest Trends and Insights
The Power of Custom Generative AI Solutions in eCommerce
Feb 21, 2024 | 2  min

The integration of generative AI into eCommerce represents a transformative shift in how online retail operates. These AI systems, capable of creating content, recommendations, and ...   Read more

author Pyxl Development
How to Create an Email Marketing Strategy That Improves Customer Engagement
Jan 02, 2024 | 5  min

Email marketing remains a powerful digital channel, boasting an average ROI of $36 for every $1 spent, outperforming other strategies like social media and SEO. ...   Read more

author Pramita Pramod
The Role of AI in Marketing
Jan 02, 2024 | 4  min

Artificial intelligence is rapidly transforming the marketing industry. From predictive analytics to hyper-personalization, AI tools are enabling marketers to understand their customers, craft optimized campaigns, ...   Read more

author Pramita Pramod
How a Strategic Marketing Plan Can Elevate Private Equity Investments
Oct 24, 2023 | 4  min

Private equity firms seek to maximize the value of their portfolio companies. Developing a data-driven marketing plan enables firms to expand market reach, accelerate growth, ...   Read more

author Pramita Pramod
Maximizing Value Creation with Strategic Marketing Exit Strategies
Oct 09, 2023 | 7  min

Every entrepreneur’s journey culminates in a pivotal moment — the exit. But before that can happen, you must have successful exit strategies in place to ...   Read more

author Taylor Farace
Value Creation through Digital Marketing in the Private Equity Landscape
Sep 05, 2023 | 5  min

How can we drive value at a faster pace?  This is the pressing question that we, in the private equity (PE) sector, frequently contemplate. In ...   Read more

author Taylor Farace
Your Easy Guide to a Digital Due Diligence Checklist
Sep 01, 2023 | 4  min

For a private equity (PE) firm, the right digital due diligence checklist can significantly influence the success of an investment.  In today’s world, simply skimming ...   Read more

author Taylor Farace
Nashville Digital Marketing: Top Brands & Their Digital Marketing
Aug 29, 2023 | 5  min

In an era where 5.07 billion people are on the internet, digital marketing is no longer optional – it’s vital. It’s not just about being ...   Read more

author Taylor Farace
Creating a Successful Go-to-Market Strategy With Pyxl
Aug 01, 2023 | 5  min

Unleashing the full potential of your product or business launch hinges on formulating a well-rounded, pragmatic, and potent Go-To-Market (GTM) strategy.  Without a comprehensive plan, ...   Read more

author Taylor Farace
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